Effective Date: 28 July 2025

AI Smarter Pty Ltd (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the General Data Protection Regulation (GDPR) where applicable.

1. Information We Collect

We collect personal information through the following means:

Newsletter Sign-Up
- • Name
- • Email address
Meeting Bookings via Cal.com
- • Name
- • Phone number
- • Email address (optional depending on form)
CRM Data via GoHighLevel (GHL)
- • Communication history
- • Lead status and lifecycle data
- • Marketing preferences
Website Analytics via Google Analytics
- • Device and browser information
- • IP address (anonymised)
- • Pages visited and time spent
- • Referral sources

2. How We Use Your Information

We use your personal information for the following purposes:

• To send newsletters and updates you’ve opted into
• To manage bookings and client meetings
• To personalise your experience and improve our website
• To carry out marketing and CRM activities through GHL
• To respond to your enquiries or requests
• To comply with legal obligations

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we only process your personal information when we have a legal basis to do so:

• Consent – when you subscribe to our newsletter or opt in to communications
• Contractual Necessity – to manage meeting bookings or services you’ve requested
• Legal Obligation – to comply with applicable laws
• Legitimate Interests – for analytics, marketing, and service improvement

4. Sharing of Information

We do not sell your personal information. We may share your data with trusted third parties under strict confidentiality, including:

• Cal.com – for appointment scheduling
• GoHighLevel (GHL) – for customer relationship management and email communication
• Google Analytics – for website performance monitoring and improvement

These providers may store data in the United States or other jurisdictions. We ensure they maintain appropriate data protection standards.

5. Cookies and Analytics

We use cookies to improve your browsing experience and to understand how visitors use our website. Google Analytics cookies help us collect anonymous usage data. You may disable cookies through your browser settings, although some site features may not function properly as a result.

6. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes we collected it for, including any legal, accounting, or reporting requirements.

7. Your Rights (Including GDPR)

You may:

• Request access to the data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal information
• Withdraw consent at any time (where processing is based on consent)
• Object to or restrict certain data processing activities
• Request a copy of your data in a portable format

To exercise these rights, email us at: [email protected]

8. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your data against loss, misuse, unauthorised access, or disclosure.

9. International Data Transfers

As part of using third-party tools (such as GHL, Cal.com, and Google Analytics), your data may be transferred outside of Australia. Where this occurs, we ensure your data is protected in accordance with applicable laws and industry best practices.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those external sites.

11. Contact Us

Privacy Officer
[email protected]

12. Changes to This Policy

We may update this policy periodically. When we do, we will revise the “Effective Date” at the top of this page. Please review this page regularly for updates.